A spa services clients in a special way. Most businesses will never know their clients on the same level as a spa knows theirs. The client knowledge this sort of establishment commands is intimate, covering both physical and lifestyle needs. Establishing trust from the first encounter proves essential.
Trust comes from providing professional quality beauty and health treatments. While undergoing these treatments, clients must feel that they are being professionally pampered.
Maintaining Health Via the Senses
Decadence often gets a bad wrap: don’t eat too much, don’t drink too much wine, don’t take it easy. Don’t is almost a bit of a health crusade in some circles, one so clearly conveyed that many people stop embracing pleasure. Instead, they bore themselves to health.
Health doesn’t equate to boredom. Healthy decadence helps prevent and control immune system issues as well as high blood pressure caused by stress. Healthy decadence boosts quality sleep, another component of fighting off metabolic diseases such as heart disease and Type 2 diabetes. A spa must show clients that life is luscious and can be enjoyed without damaging health. One way to do this is via the senses.
Treatments should spurn the sensation of immediate relaxation by appealing to the senses. A dimly lit room with the subtle scent of vanilla or fruit soothes client’s nerves. Soft music helps quiet their minds, and lush blankets prepare the limbs for touch. These efforts also encourage clients to open up about the pains and stress they feel so that aestheticians and massage therapists can pay particular attention to those needs. Massage and skin treatments such as facials and body wraps benefit from these subdued atmospheres.
Professional Appearance
A decadent atmosphere must be bolstered by top-of-the-line equipment in addition to aesthetician and massage therapist certifications on display. Clients booked for extensive treatments, such as laser treatment, want to see that they are in good hands, not just be told that they are in good hands. Besides assuring clients, professional appearances and certifications protect clients. It ensures that they receive expert care for troubling issues. People undergoing certain treatments such as microdermabrasion are seeking to make a major changes in their appearance. They need this protection.
An establishment fails when it cannot set an extravagant mood via the senses, balanced by a professional demeanor.
A Pleasant Goodbye
Clients should be sent out into the world feeling refreshed and appreciated, not rushed out the door so waiting clients can be treated. An excellent way to accomplish this is to offer refreshments for clients as they prepare to leave. Treatments are heightened by replenishing the system with water, fresh fruit, and light snacks such as almonds.
Some establishments can even offer wine. Wine celebrates a successful day of rejuvenation. There are plenty of reasons to raise a glass in cheers to that.
That’s what a spa is all about.
